Plastic surgery is the sphere where the following marketing principle works regularly: 80 by 20. This easy economic rule states that 80% of all customers only bring 20% of revenue, and 20% of customers bring another 80%. The essence of this is in the fact that patients who successfully underwent plastic surgery bring their friends, relatives, acquaintances to the surgeon, and what is more important, they come to the surgical table themselves, make injections and other procedures going on enlarging the surgeon’s revenue. Those are patrons, if you wish, for whom surgeries and injections become the way of life.

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